Artificial Intelligence (AI) is transforming how organisations operate, communicate with customers, develop products and make strategic decisions. As AI technologies become increasingly important across industries, businesses need professionals who understand not only what these technologies can do, but also how to apply them effectively, ethically and responsibly.
For students interested in combining business education with emerging technology, Macquarie University in Sydney, Australia, offers Artificial Intelligence in Business and Innovation study options for 2027.
These options are particularly interesting for students who want to work with AI in a business environment without necessarily pursuing a technical degree in computer science or software engineering.
1. What Is Artificial Intelligence in Business and Innovation?
Artificial Intelligence in Business and Innovation focuses on how organisations can use AI to improve performance, develop new products and services, enhance decision-making and create business opportunities.
Unlike traditional technical AI programs, which may focus heavily on programming, algorithms and machine learning development, this field emphasises the practical application of AI within organisations.
Students explore topics such as:
- Generative AI and its applications in business.
- AI-supported business decision-making.
- Digital transformation and innovation.
- Business models and organisational strategy.
- Responsible AI adoption and ethical considerations.
- Cybersecurity, governance and regulatory responsibilities.
- Managing technological change in organisations.
Do You Need Coding Experience?
These Macquarie University study options are designed around a non-technical, business-focused approach. Students should nevertheless review the full degree structure to understand any additional technical or quantitative subjects.
2. Undergraduate Option: Bachelor of Business – Artificial Intelligence in Business and Innovation Major
Students interested in pursuing an undergraduate business degree can explore the Artificial Intelligence in Business and Innovation major within Macquarie University’s Bachelor of Business.
The major consists of 80 credit points within the broader bachelor’s degree. It combines business fundamentals with AI applications, strategic innovation, technology governance and practical business projects.
What Will Students Study?
Subjects identified in the university’s published major information include:
- Applied Artificial Intelligence for Innovation and Impact.
- Project Management.
- Strategic Creativity and Innovation.
- Application of Business Models.
- Information Systems for Management.
- Business Applications of Artificial Intelligence.
- Rights, Responsibilities, and AI.
- PACE: Enterprise Intelligence Project.
Students can gain an understanding of how AI tools are used to address real business challenges and how organisations manage innovation and change.
The university also highlights opportunities for practical learning, industry engagement and applied projects.
Note: The exact 2027 unit structure, compulsory requirements and study sequence should be confirmed against the applicable course handbook.
Who Should Consider This Major?
This option may suit students who:
- Are completing secondary school and considering a business degree.
- Are interested in technology but do not want to specialise primarily in programming.
- Want to explore entrepreneurship, consulting, marketing or business innovation.
- Are interested in how AI influences business strategy and organisational performance.
Official course information:
Artificial Intelligence in Business and Innovation – Macquarie University
3. Double Degree Option: Bachelor of Business and Bachelor of Psychology
Macquarie University also lists the Artificial Intelligence in Business and Innovation major within its Bachelor of Business and Bachelor of Psychology double degree.
This combination brings together business knowledge, human behaviour and emerging technology.
It may be particularly appealing to students interested in understanding how people interact with technology and how organisations make decisions about innovation.
Potential areas of interest include consumer behaviour, organisational change, customer experience, human-centred technology adoption and business strategy.
Students should carefully review the double degree’s duration, academic requirements and available major combinations before applying.
4. Postgraduate Option: Master of Commerce – Artificial Intelligence in Business and Innovation Specialisation
For students who already hold a bachelor’s degree, Macquarie University offers the Artificial Intelligence in Business and Innovation specialisation within its Master of Commerce.
This postgraduate specialisation comprises 40 credit points, consisting of four units.
What Will Students Study?
Business Applications of Artificial Intelligence – BUSA8430
Explore the use of AI in commercial environments, including opportunities to improve organisational processes, support decision-making and create business value.
Rights, Responsibilities, and AI – PHIL8400
Examine ethical, social and regulatory issues surrounding AI technologies and their responsible use.
Digital Innovation – MGMT8005
Understand how digital technologies influence products, services, business models and organisational transformation.
Cyber Security, Governance Frameworks and Ethics – BUSA8086
Explore cybersecurity, technology governance, risk management and the responsibilities associated with implementing digital systems.
Who Should Consider This Specialisation?
The specialisation may appeal to graduates and professionals interested in business consulting, digital transformation, innovation management, AI governance and technology-related business strategy.
It may also be relevant to professionals who want to understand AI applications without retraining as software engineers or data scientists.
Importantly, the specialisation forms part of the Master of Commerce, rather than being a standalone master’s qualification.
Official course information:
Artificial Intelligence in Business and Innovation – Macquarie University
5. What Career Opportunities Can AI Business Studies Support?
AI-related business knowledge can be relevant across multiple industries, including banking, consulting, retail, healthcare, education, marketing, technology and government.
Depending on their qualifications, skills and professional experience, graduates may explore careers such as:
- Business analyst.
- Digital transformation analyst.
- Business innovation consultant.
- AI implementation consultant.
- Business process improvement specialist.
- Technology project coordinator.
- AI governance or compliance specialist.
- Business development professional.
- Product management professional.
- Operations analyst.
- Consumer insights specialist.
- Business strategist.
Graduates with substantial professional experience may also pursue more senior positions in AI transformation, product management, innovation leadership and organisational strategy.
Career outcomes are not guaranteed. Some specialist and management positions require additional technical knowledge, industry experience or professional qualifications.
6. Why Study AI Through a Business Degree Instead of Computer Science?
Students interested in artificial intelligence often assume that they must study computer science to build a career involving AI. However, there are different ways to work with AI technologies.
A technical AI degree generally focuses more heavily on areas such as programming, algorithms, machine learning and software development.
A business-focused AI major or specialisation concentrates on how organisations evaluate, adopt, manage and benefit from these technologies.
For example, a software engineer might develop an AI-powered application, while a business analyst or innovation consultant might assess how that application could improve an organisation’s operations.
Both roles can contribute to AI adoption, but they require different combinations of knowledge and skills.
Students who are more interested in business strategy, consulting, management or entrepreneurship may find a business-focused AI pathway more closely aligned with their goals.
7. Why Choose Macquarie University in Sydney?
Macquarie University is located in Sydney, New South Wales, Australia, within an established business and technology precinct.
Through Macquarie Business School, students can explore business education that connects management, innovation and contemporary industry developments.
The university highlights practical learning, research-informed teaching and engagement with industry as features of its AI-focused business study options.
International students considering Macquarie University can also explore the broader academic environment and the opportunities associated with studying in one of Australia’s major commercial centres.
8. Admission Requirements, Tuition Fees and Scholarships for 2027
International students interested in these pathways should carefully review the requirements of the full degree in which their chosen major or specialisation is offered.
Undergraduate Applicants
Students applying for a bachelor’s degree generally need to meet the university’s recognised secondary education requirements and applicable English-language requirements.
Depending on their qualifications, some students may need to consider a recognised foundation or pathway program.
Postgraduate Applicants
Students interested in the Master of Commerce must meet the university’s applicable postgraduate admission requirements, including any academic and English-language criteria.
Tuition Fees and Scholarships
International tuition fees depend on the degree, study load and applicable fee year.
Students should also investigate whether they qualify for scholarships or other financial support offered by Macquarie University.
Scholarship eligibility and award amounts depend on the specific scheme and its conditions.
Important: Before applying for 2027, students should confirm course availability, international admission eligibility, tuition fees, scholarships, duration, campus location and available starting sessions.
9. How Can Edugate Help You Apply to Macquarie University?
Choosing the right university course involves more than selecting an interesting subject.
Students should consider their academic background, career interests, budget, English-language qualifications and preferred study pathway.
Edugate assists international students with exploring Australian university options and navigating the admissions process.
Our education counsellors can help you:
- Identify suitable undergraduate or postgraduate courses.
- Review academic and English-language entry requirements.
- Understand the university application process.
- Explore applicable scholarships and study pathways.
- Prepare the documentation required for admission.
- Understand the next steps after receiving an offer.
Whether you are finishing secondary school or already hold a university degree, our team can help you explore which study option best matches your goals.
Interested in Studying Artificial Intelligence in Business at Macquarie University in 2027?
Contact Edugate to discuss your study options and begin your university application.
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Course information is based on Macquarie University’s published information for 2027. Course structures, fees, admission requirements and availability may change. Students should verify the latest information before submitting an application.
